Pushkala Prasad

Pushkala Prasad is an Indian American academic, researcher and writer. She is the Zankel Chair Professor of Management and Liberal Arts at Skidmore College. She is best known for her book Crafting Qualitative Research: Working in the Post-Positivist Traditions and her research on workplace diversity. A great deal of her work is done in collaboration with her husband, Anshuman Prasad.

Prasad has been the recipient of several research grants and scholarly awards. Her research has been substantially funded by organisations including The Swedish Quality & Worklife Foundation, the Jan Wallander Foundation of the Bank of Commerce of Sweden, the Bank of Sweden’s Tercentenary Foundation and the Social Sciences and Humanities Research Council of Canada. Prasad has authored four books, many chapters in books, and several papers. Two of her papers have received Emerald Management Reviews award for outstanding paper.

Prasad's research interests include such areas as employee resistance to technological change, organizational safety, the shadow side of diversity management, corporate social responsibility, and shifts in the contours of global capitalism. She has written extensively on the problematic nature of interpretative methods and ethnographic knowledge production, and has developed the notion of research tradition as a more meaningful alternative to that of paradigm in the social sciences.