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Phillip Picardi

Phillip Picardi

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Biography

Phillip Picardi is digital editorial director for Teen Vogue and Allure, both Condé Nast publications.

Early life

Picardi grew up in an Italian American Catholic family in Boston. He attended Central Catholic High School, where in 2008 he was one of the founders of a now-annual student fundraiser called Catwalk4Cancer; the 2017 event raised more than $250,000. After graduating from high school, Picardi attended college at New York University.

Career

Picardi started his publishing career as an intern at Teen Vogue. He then served as online beauty editor at Teen Vogue before becoming senior beauty editor at Refinery29 in September 2014. At Refinery29 he worked for Mikki Halpin, whose influence as well as Picardi's personal experiences led to a growing interest in political engagement alongside his work on beauty; speaking to The Guardian, he said his experience growing up gay in a Catholic family meant "I can certainly relate to what it feels like to be underrepresented or even marginalised. I took sex ed classes and there was no mention of homosexuality. Or I would sit in religion class and be told my life was a sin."

Teen Vogue

Picardi returned to Teen Vogue as digital editorial director in April 2015, the next year becoming part of a reorganization of the magazine's leadership with editor Elaine Welteroth, creative director Marie Suter and Picardi replacing departing founding editor-in-chief Amy Astley. Picardi oversees web content and social media for Teen Vogue, significantly increasing traffic to its website; in January 2017, the magazine's website had 7.9 million US visitors compared with 2.9 million the previous January. He has also been part of the magazine's shift in focus on social issues and politics, part of his pitch when he joined the magazine. He told the hiring team at Teen Vogue that he felt the magazine's success depended on offering more to its reader: "I thought it was really important to talk about reproductive rights, gender. To dig into politics and the news cycle. Basically, by omission, we were kind of assuming that she's not interested." With the growth the site has seen through this approach, Fast Company named Picardi to its "Most Creative People" in 2017, "for reading teenagers' minds" in his work to "align TeenVogue.com with every aspect of its socially conscious readers' lives": the politics section has now surpassed entertainment as the site's most-read section. Under Picardi, TeenVogue.com also won 2017 Webby Awards for both the Fashion & Beauty and the Education & Discovery categories.

Allure

In March 2017, his role at Condé Nast expanded to become as digital editorial director for Allure as well as Teen Vogue. Under Picardi's leadership, Allure has also seen a significant rise in web traffic: April 2017 had a 53% increase over the prior year (6.9 million over 4.5 million in April 2016).

The contents of this page are sourced from Wikipedia article. The contents are available under the CC BY-SA 4.0 license.
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