Peter Alexander (fashion designer)

Peter Alexander (born 1965) is an Australian fashion designer, best known for his signature label of nightwear and underwear.

During his early days of operations, he worked from his mother's dining room table. He initially sold directly to department stores. However, when a store cancelled an order for 2,000 pairs of pajamas in 1990, in desperation, he took out a mail order advertisement in Cleo magazine. He received 6,000 orders from that one advertisement alone.

By 1995, he was exporting to New Zealand, the United Kingdom and United States through his mail order service. And, in 1999, also began exporting the brand globally through e-commerce. In 2000, the Peter Alexander Sleepwear label became part of the Just Jeans group of companies - with Alexander continuing as manager.

In 2002, he also designed an exclusive range of bedding for Sheridan.

In 2004, Alexander opened the first stand-alone Peter Alexander Sleepwear store in the Melbourne Central Shopping Centre in Melbourne. He has since expanded the stores into every state of Australia. In 2008, he opened his flagship store in the United States on the Robertson Boulevard shopping district in Los Angeles, and later expanded to two more. However, the U.S. stores were closed in 2009 due to the late-2000s financial crisis.

Alexander is a large supporter of animal rights and welfare. He is both a corporate supporter and participant in the RSPCA's Million Paws Walk in Melbourne - usually winning the celebrity dog challenge.

He was inspired to become more involved in animal rights and welfare after his dachshund "Penelope" (also his label mascot) injured her back.

In 2008, for the opening of his Robertson Boulevard flagship store in Los Angeles, Alexander collaborated with Katherine Heigl to design a pair of pajamas for charity - with all proceeds from the pajama sales going directly to local animal rescue groups.

Since 2011, he has teamed up with the RSPCA to produce a calendar of male models wearing his underwear and posing with rescued dogs. All proceeds from the calendar sales go directly to the RSPCA.

The Peter Alexander Sleepwear label has garnered a strong celebrity following, including from: Kristin Cavallari, Toni Collette, Rachel Griffiths, Katherine Heigl, Hugh Jackman, Nicole Kidman, Mandy Moore, Pink, Alicia Silverstone, Lady Gaga, Reece Mastin and Naomi Watts.

He is often referred to as the Australian "Pajama King".

Alexander lives in Melbourne. He is also a sessional lecturer in fashion marketing at RMIT. He has been openly gay since his teenage years.