Perci Piétro

Prince Percia Piétrolungo (born June 29, 1972 in New York City, New York), better known as Perci Piétro, who is an American of Persian and Italian descent. He is a real estate entrepreneur and the founder of OWN Realty and OWN Financial, with principal offices located in Miami, Florida.
He is also a direct descendent of the Qajar Dynasty, the Royal Family, which ruled Persia (now Iran) from 1785 to 1925.

Piétro was born to Princess Shahnaz Shakoori M.D., after she moved from Iran to become a surgeon in the United States.

In his younger years, Piétro became fluent in English, Farsi and Spanish with some background in French and Italian. He attended preparatory school at Rumsey Hall in Washington, Connecticut and then boarding school at Wayland Academy in Beaver Dam, Wisconsin. After he attained his Bachelor of Science Degree from Wright State University in Dayton, Ohio. Later he went on to study at Lynn University in Boca Raton, Florida where he attained a Master of Business Administration Degree (MBA) in International Management.

After graduating from college, Piétro decided to open a lounge in South Beach, Miami. He co-founded W6 Lounge with two other New Yorkers, ensuring the lounge had the feel of a bar in Manhattan.

At the time, it was seen as one of the few upscale lounges in Miami, with regular celebrity guests. Following the completion of W6, Piétro was featured in The Miami Hurricane in 2002, discussing how its club catered for students and young professionals. Up to 2001, W6 and Piétro were regarded as a prominent entertainment figure and location in Miami around 2001.

Piétro remained at the entertainment venue until 2004 when he left to start World Real Estate Exchange, which was a real estate brokerage founded in early 2005. As the company grew, it set up affiliates in a number countries, including Istanbul, Dubai, Brazil and the Bahamas. Piétro also developed a niche according to Miami Agent magazine of negotiating bulk deals with developers and then introducing groups of buyers, to assist developers with moving of their inventory.

With his next venture as the founder of OWN Realty and OWN Financial, Piétro was featured in Miami Today, as a commentator on the health of the Miami property market in 2011. He spoke about the 2011 upturn in the property market in Miami, stating it was due to a large rise in the number of foreign investment in property at the time. He was quoted “For Mexicans and Venezuelans, it’s security issues,” he said. “For Canadians and the English, it’s the exchange rate; for Russians and Germans, the strength of their economies. So there’s a lot of action.”

After becoming an International real estate expert, Piétro was made a Certified International Property Specialist, becoming one of just over 1,000 to hold the qualification globally. His work in Miami and the surrounding Florida market, has led him to be interviewed about the state of the American property market a number of times in recent years.

Piétro is a great grandson of Mozaffar Al-Din Shah Qajar, who was the fifth Qajar king of Persia. He reigned between the years 1853 and 1907. Piétro’s maternal great grandfather Sarem Al-Saltaneh Sardar Nasser Talesh was the Vali and Hakim of Azerbaijan, Gilan, Mazandaran, Ardabil, Astara, Namin, Rasht and Talesh which made up the Northern region of Persia. After a coup in 1925, the Qajar's rule of Persia came to and end, with the new Pahlavi Dynasty renaming the country Iran in 1935.

His grandfather Jalil Shakoori continued to live in Iran, and served as a Colonel under the last Shah starting in the mid-1940s. Piétro’s mother moved to New York City in the late sixties later bringing her mother and four sisters. In 2015, with the passing of his maternal grandmother Shahzadeh Khanoum Akram Sadat Sarem Al-Saltaneh who was the matriarch, Piétro became the patriarch of the family as the only son of her eldest child.

Despite his family heritage, he has yet to visit Iran, where his ancestors once ruled.