Orri Vigfússon

Orri Vigfússon is an Icelandic entrepreneur and environmentalist. His objective is to "restore the abundance of wild salmon that formerly existed on both sides of the North Atlantic".

In 2004 Time Magazine named him a "European Hero". He was awarded the Goldman Environmental Prize in 2007 for his efforts on saving endangered species.In 2008, he was elected as a Senior Global Fellow to the Ashoka Fellowship.

Orri has in recent years led development of sustainable salmon angling in the rivers of Vopnafjörður, Iceland.