Omer Pardillo Cid

Omer Pardillo Cid is a talent manager and producer. He began his career in 1992 in the Media Relations Department at RMM Records in New York. At RMM, he handled publicity for celebrities, such as: Celia Cruz, Marc Anthony and Tito Puente.
In 1998, he became the manager of Celia Cruz handling business, creative and personal aspects of her career Pardillo-Cid was responsible for negotiating the most important recording deal in Celia Cruz' career with Sony Music Entertainment. This relationship with Sony proved to be a key creative development in the singer's career: she earned three Grammys and four Latin Grammys. In 2002 he founded The Celia Cruz Foundation, a not-for-profit organization with the purpose of providing scholarships for children studying music and to keep "The Queen of Salsa" legacy alive.
In 2006 Pardillo Cid became the Vice-President of Entertainment for Eventus, where he works with artists like Cuban-singer Lucrecia, Willy Chirino, Cachao's Mambo All Stars and Celia Cruz All Stars. He hosts a weekly radio show "Azucar!, Celebrating the legacy of Celia Cruz", on SiriusXM by National Latino Broadcasting LLC and represents the estate of Celia Cruz.
In 2011, Pardillo Cid was awarded a Latin Grammy as a producer for Cachao: The Last Mambo in the category of Best Tropical Traditional Album. Also in 2012, he won a Grammy,for "The Last Mambo" in the category of Best Tropical Latin Album.