Natalie Jacobson

Natalie Jacobson (born Natalie Salatich) was an American news anchor with WCVB-TV in Boston, Massachusetts.

Jacobson was the daughter of William G. and Dawn (née Trbovich) Salatich. William was the son of Serbian immigrants, and had risen out of childhood poverty to become a World War II veteran and top executive for the Gillette Company. He won numerous awards during his 32 years with Gillette, and was credited for dramatically increasing the sales of many Gillette grooming products and other product divisions through innovative ad tactics and product sampling campaigns. Jacobson was highly inspired by her father's work ethic, and credits him for the drive she had for making it into the field of journalism.

Jacobson's first television job was at WBZ-TV in the late 1960s, where she was public affairs director. Her first on-air job reporting was at independent station WKBG (now WLVI-TV) Channel 56, for their short-lived Ten PM News in 1969–70. Jacobson got her on-air start with the best there as well; the newscast, the very first one at 10 p.m. in the Boston market, was anchored by the legendary Arch MacDonald.

When WCVB won the license for Channel 5 in 1972, she was hired there as a reporter. She quickly took the anchor chair for NewsCenter 5 Midday, the station's noon newscast, within months. In 1976 she was promoted to the station's flagship 6:00 p.m. newscast; and the 11:00 news was added to her duties in 1978. She later married her co-anchor, Chet Curtis (the name Jacobson is from an earlier marriage), and the duo became the most-watched news team in Boston for twenty years. Chet and Nat, (or Curtis and Jacobson) as they were called, had one child together, daughter Lindsay (b. 1981). After a bitter and publicized divorce in 2000-01, Curtis left WCVB (for NECN) and Jacobson also stopped anchoring the 11:00 news.

On July 10, 2007, Jacobson announced that she would leave WCVB-TV.Her last telecast as anchor aired on July 18, 2007, ending a tenure there of just over 35 years at WCVB.