Quick Facts
Biography
Mimi Kalinda, originally from the Democratic Republic of the Congo and Rwanda and raised in South Africa, is the co-founder and managing director of Africommunications Group (ACG), a public relations and communications agency based in Johannesburg, South Africa. She is also the director of communications for the African Institute for Mathematical Sciences (AIMS), a pan-African network of centres of excellence in mathematical sciences.
Career
Previously, as FleishmanHillard (FH)’s Africa Lead, Kalinda was responsible for the global public relations firm’s engagement with its affiliates in Africa as well as identifying and developing partnerships in new markets. Kalinda also worked for Weber Shandwick, where she led pan-African business development efforts and managed social impact accounts, including the Innovation Prize for Africa, the Bill & Melinda Gates Foundation and the Michael & Susan Dell Foundation. She also worked to raise visibility of Samsung’s CSR initiatives during the 2013 African Cup of Nations, and led content creation for the African Union’s CAADP framework and Nigeria’s Ministry of Agriculture. From 2003 to 2006, Kalinda worked in New York City with Director Spike Lee, and she was a production assistant on the film Inside Man. During this time, she also produced and directed her first documentary, Miseducating the World, about the effect of the US news media’s negative portrayal of Africa on Africans living in the diaspora. She was the first African woman to host a show on MTV in 2000, based in London.
Mimi Kalinda was also a host of the Guinness Football Challenge, game show that celebrates soccer with the definitive fan test.
Honours and nominations
Kalinda's work has been honored through several awards, such as a One World Media Award for Rien Que La Verite, a television program advocating the prevention of HIV/AIDS and an end to violence against women in the DRC. She was also the recipient of the Emerging Producers Bursary from the World Congress of Science and Factual Producers (WCSFP). In 2014, Kalinda presented Music Rekindles History from Japan for the NHK channel, in which she explored how music is providing moral support to people in the Tohoku region now undergoing recovery from the tsunami.
Mimi Kalinda is also a Desmond Tutu Leadership Program Fellow, a programme that welcomes an elite group of Africa’s highest potential young leaders, representing a wide range of sectors. Offered on a part-time basis over six months, the programme includes two 9-day Group Learning Modules with an array of distinguished leaders and faculty.
She was nominated for the Women4Africa Awards 2016 as a finalist in the International African Woman of the Year category.
Boards
Kalinda sits on the Africa Brand Counsel, and is the Rebranding Africa Champion for Africa 2.0.
Book
Mimi Kalinda is an author of an e-book titled, Talking to Africa: Considering Culture in Communications for a Complex Continent. The book reviews how understanding the cultural dynamics of four major African markets (Nigeria, Kenya, Ethiopia and South Africa) can lead to the development and more successful implementation of communications strategies that are results-driven. The take-home message from this e-book is, when communicating to Africans, do your homework, do not underestimate cultural dynamics, and do not stereotype or make assumptions.