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Matilda Djerf
Swedish influencer and business owner

Matilda Djerf

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Influencer Matilda Djerf Reacts to Bullying Allegations in Apology ...

Influencer Matilda Djerf Reacts to Bullying Allegations in Apology ...

E! Online
Influencer Matilda Djerf apologized after employees of her brand Djerf Avenue accused her of being a "psychological terror" in the workplace.
Why The Internet Hates Matilda Djerf: Explaining The Controversy

Why The Internet Hates Matilda Djerf: Explaining The Controversy

Marie Claire
A TL;DR explainer on the Swedish influencer-turned-entrepreneur Matilda Djerf and her bombshell Djerf Avenue workplace scandal.
Fashion influencer Matilda Djerf apologizes following report she ...

Fashion influencer Matilda Djerf apologizes following report she ...

The Seattle Times
A popular social media influencer has issued an apology after a Swedish tabloid published a report saying she created a work environment filled with fear ...
Fashion influencer Matilda Djerf apologizes following report she ...

Fashion influencer Matilda Djerf apologizes following report she ...

ABC News
A popular social media influencer has issued an apology after a Swedish tabloid published a report saying she created a work environment filled with fear ...
Matilda Djerf äussert sich zu Mobbing-Vorwürfen: «War zu naiv»

Matilda Djerf äussert sich zu Mobbing-Vorwürfen: «War zu naiv»

20 Minuten
Matilda Djerf äusserte sich auf Instagram zu den Anschuldigungen, die sie als Horror-Chefin beschrieben. Viele kaufen ihr die Entschuldigung nicht ab.
Matilda Djerf: Influencerin soll Angestellte gemobbt haben

Matilda Djerf: Influencerin soll Angestellte gemobbt haben

Tages-Anzeiger
Die Schwedin wurde in den sozialen Medien mit ihrem makellosen Scandi-Stil erfolgreich. Jetzt ist Matilda Djerf mit Vorwürfen konfrontiert.
Influencer Matilda Djerf speaks out after being accused of ...

Influencer Matilda Djerf speaks out after being accused of ...

The Independent
'I failed to be the leader and colleague I wish to be,' Djerf wrote in a statement shared on Instagram.
Who is Matilda Djerf? Influencer apologises amid claims of ...

Who is Matilda Djerf? Influencer apologises amid claims of ...

The Irish Times
Swede has posted a lengthy apology on social media in wake of allegations published in a Swedish tabloid.
The Dark Roots of a Blonde Blowout: Influencer Matilda Djerf ...

The Dark Roots of a Blonde Blowout: Influencer Matilda Djerf ...

Hollywood Reporter
Swedish influencer and fashion brand founder Matilda Djerf has responded to extensive claims that she bullies her Djerf Avenue staff.
Djerf Avenue founder Matilda Djerf apologises amid allegations of ...

Djerf Avenue founder Matilda Djerf apologises amid allegations of ...

ABC News
The Swedish influencer and clothing brand CEO responds to body-shaming and bullying allegations against her.
Djerf Avenue i hardt vær: Matilda Djerf bryter tausheten: - Jeg var ...

Djerf Avenue i hardt vær: Matilda Djerf bryter tausheten: - Jeg var ...

TV 2
Moteguruen tar bladet fra munnen etter ekstreme anklager. BEKLAGER ...
Matilda Djerf legger seg flat: - Jeg er så lei meg

Matilda Djerf legger seg flat: - Jeg er så lei meg

Dagbladet.no
Djerf Avenue er nok en gang i ilden, og anklagene har kommet på løpende bånd. Nå deler hun et innlegg hvor hun beklager til følgerne.
Influencer Matilda Djerf speaks out after being accused of ...

Influencer Matilda Djerf speaks out after being accused of ...

The Independent
'I failed to be the leader and colleague I wish to be,' Djerf wrote in a statement shared on Instagram.
Matilda Djerf: 'I wasn't ready' to lead company

Matilda Djerf: 'I wasn't ready' to lead company

BBC News
The embattled boss of Swedish fashion brand Djerf Avenue has apologised again after claims she mistreated staff, blaming her lack of leadership experience ...
Matilda Djerf Breaks Silence On Bombshell Exposé With Lengthy ...

Matilda Djerf Breaks Silence On Bombshell Exposé With Lengthy ...

Pedestrian TV
Djerf Avenue founder Matilda Djerf has responded to the allegations levelled by former employees about an alleged toxic working environment.
Matilda Djerf: 'I wasn't ready' to lead company

Matilda Djerf: 'I wasn't ready' to lead company

BBC News
The embattled boss of Swedish fashion brand Djerf Avenue has apologised again after claims she mistreated staff, blaming her lack of leadership experience ...
Matilda Djerf Responds to Toxic Workplace Accusations

Matilda Djerf Responds to Toxic Workplace Accusations

The Cut
Matilda Djerf posted an apology on Instagram after being accused of bullying, favoritism, and fatphobia by former and current Djerf Avenue employees last ...
'Psychological terror': Influencer Matilda Djerf has been accused of ...

'Psychological terror': Influencer Matilda Djerf has been accused of ...

Fast Company
Testimony from 11 current and former employees accused Djerf of creating a toxic workplace culture described as “psychological terror.” Employees said that they ...
Matilda Djerf Apologizes Amid Claims of Workplace Toxicity

Matilda Djerf Apologizes Amid Claims of Workplace Toxicity

The New York Times
The popular Swedish influencer began a fashion brand in 2019. Some employees say working there wasn't as great as it looked on social media.
Penggemar menentang influencer Matilda Djerf karena menuduh ...

Penggemar menentang influencer Matilda Djerf karena menuduh ...

Verdauen
Influencer Skandinavia ini memulai bisnisnya di Djerf Avenue bersama pacarnya Rasmus Johansson pada tahun 2019 dan dengan cepat berhasil menorehkan namanya di ...
Quem é a influenciadora de moda acusada de 'terror psicológico ...

Quem é a influenciadora de moda acusada de 'terror psicológico ...

Marie Claire
Matilda Djerf tem 3 milhões de seguidores no Instagram e um império da influência construído sobre as tendências de moda e beleza, especialmente a "clean ...
'Psychological terror' and fat-shaming: Every accusation about ...

'Psychological terror' and fat-shaming: Every accusation about ...

Mamamia
'Psychological terror' and fat-shaming: Every accusation about influencer Matilda Djerf by her staff. · One striking claim involved Djerf allegedly having a ...
Marca do influenciador enfrenta reação negativa por alegações de ...

Marca do influenciador enfrenta reação negativa por alegações de ...

Mundo Tecnologia
A marca de roupas sueca Djerf Avenue está enfrentando uma reação negativa dos fãs após alegações de bullying e vergonha corporal contra sua fundadora, Matilda ...
Explicando o escândalo da limpeza de vasos sanitários de Matilda ...

Explicando o escândalo da limpeza de vasos sanitários de Matilda ...

Glamour
Matilda Djerf criou um império a partir de sua marca pessoal, mas polêmicas de maus-tratos a funcionários têm sido seu mais recente pesadelo.
Matilda Djerf's fashion brand faces backlash over bullying claims

Matilda Djerf's fashion brand faces backlash over bullying claims

BBC News
Fans are outraged by allegations of body-shaming and a toxic workplace at fashion company Djerf Avenue.
Matilda Djerf: Fashion Influencer's Controversy, Explained

Matilda Djerf: Fashion Influencer's Controversy, Explained

BuzzFeed
Here's Why Everyone Is Talking About Matilda Djerf, AKA The Fashion Influencer Who Reportedly Made An Employee Scrub Her Toilet ... "Matilda Djerf being canceled ...
Matilda Djerf: Anklagene renner inn mot Matilda Djerf: «Boikott»

Matilda Djerf: Anklagene renner inn mot Matilda Djerf: «Boikott»

TV 2
Svenske Matilda Djerf (27) ble raskt kanskje en av verdens mest populære influensere, med store samarbeid med blant andre Hailey Bieber (28).
Matilda Djerf Accused of Bullying and Fat-phobia

Matilda Djerf Accused of Bullying and Fat-phobia

The Cut
In a new bombshell report published earlier this week, Swedish influencer and entrepreneur Matilda Djerf has been accused of bullying, fat-phobia, ...
Anställda på Djerf Avenue vittnar om arbetsmiljöproblem: ”Folk mår ...

Anställda på Djerf Avenue vittnar om arbetsmiljöproblem: ”Folk mår ...

Sveriges Television
Bland annat kopplas problemen till företagets grundare, Matilda Djerfs, ledarskap. – Folk mår fruktansvärt dåligt. Jag har aldrig sett så många människor så ...
Matilda Djerf: Star-Influencerin entpuppt sich als Horror-Chefin

Matilda Djerf: Star-Influencerin entpuppt sich als Horror-Chefin

BLICK.CH
Die schwedische Influencerin Matilda Djerf gehört im Netz zu den beliebtesten Style-Ikonen. Allerdings bröckelt ihr Image: Ehemalige Angestellte ihrer Marke ...
Swedish influencer Matilda Djerf, Forbes 30 under 30 influencer ...

Swedish influencer Matilda Djerf, Forbes 30 under 30 influencer ...

The Independent
A prominent Swedish businesswoman has been accused of creating a climate of “psychological terror” in her workplace, as several staff have come forward to ...
Influencer Matilda Djerf beschuldigd van 'psychologische terreur'

Influencer Matilda Djerf beschuldigd van 'psychologische terreur'

LINDA.
Zweedse influencer Matilda Djerf (27) lijkt picture perfect, maar medewerkers van haar modemerk Djerf Avenue zijn niet over haar te spreken.
Plus-size modellen Aretha Bergdahl går hardt ut mot Mathilda Djerf ...

Plus-size modellen Aretha Bergdahl går hardt ut mot Mathilda Djerf ...

Dagbladet.no
Torsdag kom Aftonbladet med en artikkel om hvordan den svenske influenseren Matilda Djerf angivelig behandler sine ansatte, som jobber med klesmerket hennes ...
Matilda Djerf får hård kritik efter Aftonbladets granskning

Matilda Djerf får hård kritik efter Aftonbladets granskning

Svenska Dagbladet
Besvikna kunder reagerar starkt på Aftonbladets granskning av arbetsförhållandena hos modebolaget Djerf Avenue. ”Ser man på reaktionerna är det en rejäl ...
Calle Fleur: Horribelt, Matilda Djerf!

Calle Fleur: Horribelt, Matilda Djerf!

Chef
Chefs chefredaktör Calle Fleur reagerar på granskningen av arbetsmiljön på succébolaget Djerf Avenue.
Psychoterror statt heiler Welt? Vorwürfe gegen Influencerin Matilda ...

Psychoterror statt heiler Welt? Vorwürfe gegen Influencerin Matilda ...

PULS 24
Matilda Djerf gehört zu den bekanntesten Influencerinnen Europas. Rund 3 Millionen Menschen verfolgen, was die 27-Jährige von ihrem Leben preisgibt.
Mitarbeiterinnen belasten schwedische Influencerin Djerf

Mitarbeiterinnen belasten schwedische Influencerin Djerf

ORF
Die schwedische Influencerin und Gründerin der Modemarke Djerf Avenue, Matilda Djerf, sieht sich mit schweren Vorwürfen konfrontiert: Mehrere ...
Matilda Djerf addresses allegations she created a toxic workplace

Matilda Djerf addresses allegations she created a toxic workplace

cosmopolitan.com
She's responded to claims she body-shamed plus-size models, made employees cry and refused to let anyone (bar her 'favourites') use her personal bathroom.
Populaire influencer achter 'inclusief' miljoenenmerk beschuldigd ...

Populaire influencer achter 'inclusief' miljoenenmerk beschuldigd ...

Het Nieuwsblad
Haar modebedrijf Djerf Avenue is volgens de website van het merk “vervuld van vriendelijkheid, inspiratie en respect”, maar zelf wordt de 27-jarige Matilda ...
Mishandeling, fat shaming en pestgedrag? Matilda Djerf ligt onder ...

Mishandeling, fat shaming en pestgedrag? Matilda Djerf ligt onder ...

Andc.tv
Matilda Djerf, een van de bekendste influencers uit Scandinavië, wordt beschuldigd van pestgedrag en het creëren van een onveilige werkomgeving.
Skarp kritik mot influeraren Matilda Djerf

Skarp kritik mot influeraren Matilda Djerf

Dagens Nyheter
Influeraren och modeentreprenören Matilda Djerf är i blåsväder.Nuvarande och tidigare anställda vittnar om mobbing och kränkningar i en granskning som.
Influerarstjärnan Matilda Djerf anklagas för upprepade trakasserier ...

Influerarstjärnan Matilda Djerf anklagas för upprepade trakasserier ...

Svenska YLE
En av Sveriges mest kända influerare, modehusägaren Matilda Djerf, har hamnat i blåsväder efter anklagelser om förnedrande ledarskap och en traumatisk ...
Djerf Avenue Staff Accuse Influencer Matilda Djerf Of 'Psychological ...

Djerf Avenue Staff Accuse Influencer Matilda Djerf Of 'Psychological ...

Pedestrian TV
Gen Z It Girl and founder of Djerf Avenue, Matilda Djerf, has been called out by former employees who have come forward with serious allegations.
Ansatte ved stjerneinfluenserens motemerke går hardt ut mot sjefen ...

Ansatte ved stjerneinfluenserens motemerke går hardt ut mot sjefen ...

Aftenposten
Svensk stjerneinfluenser Matilda Djerf får hard kritikk for arbeidsforhold. Tidligere ansatte beskriver psykisk terror og mobbing på Djerf Avenue.
Influencerin Matilda Djerf wird Psychoterror vorgeworfen

Influencerin Matilda Djerf wird Psychoterror vorgeworfen

Promiflash.de
Schwere Vorwürfe gegen Schwedens Mega-Influencerin Matilda Djerf: Sie soll Angestellte gemobbt und ihnen den Toilettengang verboten haben.
WC-Verbot und Mobbing: Vorwürfe gegen schwedische Influencerin

WC-Verbot und Mobbing: Vorwürfe gegen schwedische Influencerin

20 Minuten
Schwere Vorwürfe gegen Influencerin Matilda Djerf: Ehemalige Mitarbeitende ihres Unternehmens beklagen Horror-Arbeitsatmosphäre – bis hin zum WC-Putzen.
Forbes 30 Under 30 influencer Matilda Djerf is accused of viciously ...

Forbes 30 Under 30 influencer Matilda Djerf is accused of viciously ...

Daily Mail
Djerf Avenue founder, Matilda Djerf who made Forbes 30 under 30, has been accused of 'regularly' making employees 'cry' as her 'inclusive and supportive' ...
The Matilda Djerf Toilet-Scrubbing Scandal, Explained

The Matilda Djerf Toilet-Scrubbing Scandal, Explained

Glamour
Former employees in Matilda Djerf's native Sweden are claiming the lifestyle influencer is a pretty mean boss.
Modellens kritik efter Djerfs kommentar: ”Blir pinsamt och skadligt”

Modellens kritik efter Djerfs kommentar: ”Blir pinsamt och skadligt”

Aftonbladet
Utåt värnar Djerf Avenue om inkludering och visar upp en mångfald av modellkroppar. Men anställda vittnar om att huvudägaren, influencern Matilda Djerf, ...
Krisen i Djerf Avenue hotar allt de byggt upp – så kan Matilda Djerf ...

Krisen i Djerf Avenue hotar allt de byggt upp – så kan Matilda Djerf ...

Breakit
Det här är inte bara en pr-mardröm – det är en kris som hotar intäkter, investerarnas förtroende och bolagets framtida tillväxt. Det skriver pr-rådgivaren ...
Matilda Djerf måste lägga alla kort på bordet

Matilda Djerf måste lägga alla kort på bordet

Borås Tidning
Det här är en krönika av en medarbetare på ledarredaktionen.Borås Tidnings politiska etikett är moderat. Matilda Djerfs bolag är i blåsväder efter en granskning ...
Influenser i hardt vær: Ansatte varsler om «psysisk terror»

Influenser i hardt vær: Ansatte varsler om «psysisk terror»

KOM24.no
Den svenske influenseren og gründeren Matilda Djerf, kjent for sitt suksessrike klesmerke Djerf Avenue, er nå i søkelyset etter alvorlige anklager om dårlig ...
Ilskan mot Matilda Djerf efter vittnesmålen

Ilskan mot Matilda Djerf efter vittnesmålen

Expressen
Anställda på Matilda Djerfs företag vittnar om ”psykisk terror” på arbetsplatsen. Det framgår i en granskning gjord av Aftonbladet. Nu reagerar följare och fans ...
– Har aldri vært så redd for en person i hele mitt liv

– Har aldri vært så redd for en person i hele mitt liv

730
Det rettes sterk kritikk mot klesmerket til Matilda Djerf alias Djerf Avenue. Torsdag deler Aftonbladet en sak om Djerf Avenue – selskapet til influenceren og ...
Sterke anklager mot Matilda Djerf og klesmerket hennes Djerf Avenue

Sterke anklager mot Matilda Djerf og klesmerket hennes Djerf Avenue

Dagbladet.no
Influenser Matilda Djerf og hennes klesmerke, Djerf Avenue, har fått harde anklager rettet mot seg fra ansatte.
Anklagelser mot Matilda Djerf – anställda vittnar om "psykisk terror"

Anklagelser mot Matilda Djerf – anställda vittnar om "psykisk terror"

VeckoRevyn
Flera personer riktar nu anklagelser mot Matilda Djerf – och hur hon behandlar sina anställda på Djerf Avenue.
Här är deras mångmiljonimperium

Här är deras mångmiljonimperium

Aftonbladet
Matilda Djerf och sambon Rasmus Johansson har bolagen Djerf Avenue, Angel Avenue, MatildaDjerf AB och PARAAX AB. Så mycket drar de in.
Anställda larmar om ”psykisk terror” på Djerf Avenue

Anställda larmar om ”psykisk terror” på Djerf Avenue

Aftonbladet
Offentliga utskällningar, mobbning och en kultur av favorisering och kontroll. Anställda på Djerf Avenue vittnar nu om en nedbrytande arbetsmiljö.
Influerarna bakom e-handelsbolagen tar plats i etern

Influerarna bakom e-handelsbolagen tar plats i etern

Market
Matilda Djerf och Kenza Zouiten Subosic, två av Sveriges främsta influerare, tar plats i etern som sommarpratare.
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