Marcus Antebi
Quick Facts
Biography
Marcus Antebi (born 1969) is an American entrepreneur. He is the founder and CEO of Juice Press, an American chain of juice bars, and a former skydiver and competitive Muay Thai boxer.
Early life
Antebi was born in Brooklyn, New York, and in his teens moved to Beverly Hills, California. He has said that he was raised on a typical American diet of white sugars and animal proteins. In his youth, Antebi struggled with alcohol and marijuana abuse. At the age of 15, he attended a three-month drug rehab, and has been sober ever since. Following his stint in rehab, he became interested in healthy eating and fitness.
Career
Skydiving
After rock climbing and playing ultimate frisbee in competitive leagues in his early 20s, Antebi became interested in skydiving in his mid-20s. He made his first jump in 1992, learned about the industry, and started a skydiving training video company called Pier Video, which produced videos including Pack Like A Pro!, Break-Away! and Swoop. Pier Video would evolve into a mail order company for skydiving equipment and ultimately became a retail store in Gardiner, New York. Antebi was a skydiver for nearly 13 years, and retired with 2,300 sky dives.
Muay Thai boxing
Leaving upstate New York, he returned to New York City in 2003 and discovered Muay Thai boxing. Antebi fought competitively for three years in his late-30s. He would typically crash diet to stay in his weight class, but once he discovered a plant-based diet full of superfoods, raw juices and salads, it put him in a better physical and mental place. He credits his diet with helping him succeed competitively.
Juice Press
In 2005, while training as a Thai boxer, Antebi was looking for ways to lose weight without sacrificing the energy he needed for vigorous workouts. A coach suggested he eat nothing but salads and juice. At the time, not many people were juicing. Antebi found that a plant-based diet of superfoods, raw juices and salads made him feel better physically and mentally. Dissatisfied with the commercial juice and raw food industry in New York, Antebi opened the first Juice Press location in Manhattan's East Village in 2010, selling Cold-pressed juice, smoothies, salads, soups and other vegan snacks containing raw, organic, natural ingredients. By August 2016, there were 54 Juice Press locations in the Northeast.
In 2011, Juice Press received investments from Kenny Dichter and Michael Karsch. That year, Antebi worked with New York Yankees first baseman Mark Teixeira on an off-season program to help him lose 15 pounds, and Teixeira invested in Juice Press. In 2015, Antebi began advising New York Mets pitcher Noah Syndergaard on his diet, namely his juice selection and intake, to help maintain his health and longevity.
Personal life
Antebi lives in Atlantic Beach, New York, and has two daughters. He follows a vegan diet. His dietary philosophy is to avoid processed foods and dairy, reduce protein intake, eat a lot of raw plant-based foods and drink raw juices. He has credited Dr. Fred Bisci, a proponent of the raw food diet, with shaping his views on nutrition and life.