Marci Zaroff

Marci Zaroff coined and trademarked the term "ECOfashion®" in 1995 and is an internationally recognized ECOlifestyle entrepreneur, educator, innovator and expert. Zaroff believes that Millennials are "“driving the rapidly growing movement for sustainable and ethical fashion.” Zaroff is a green business leader.
Marci is an RSA Fellow and a Henry Crown Fellow of The Aspen Institute

Marci Zaroff has a degree from the Haas Business School of the University of California, Berkeley. Marci has been instrumental in driving authenticity, environmental leadership & social justice worldwide for over 25 years.

• Founder and President of Under the Canopy
• President of Portico Brands
• Co-Creator of MetaWear
• Co-Creator of I AM Enlightened Creations.
• Co-Founded "Institute for Integrative Nutrition"
• Producer of “THREAD | Driving Fashion Forward,” documentary

Zaroff was a key figure in the development of the Global Organic Textile Standard (GOTS) and first Fair Trade Textile Certification.

Currently a Director/Advisor on numerous Boards, including Organic Trade Association, Textile Exchange, Fair Trade USA, Fashion Revolution Day, Fashion Positive, Teens Turning Green and many more.

Marci speaks internationally on organic and sustainable textiles, creative leadership and strategy, social innovation and green business/design. She keynote spoke at Sustainable Brands Istanbul on "How to Co-Create a Stylish & Sustainable World" and was a panelist at the National Products Expo East in Baltimore on "Field to Tee: Organic Textiles"and at the 2015 NGO Conference at the United Nations. Zaroff also had the opportunity to introduce former Vice President Al Gore at South Florida’s Mizner Amphitheater and is featured in the book: “ECO AMAZONS: 20 Women Who Are Transforming the World.”

Zaroff launched organic/sustainable fiber initiatives in retailers such as Whole Foods Market, Macy's, Target, Bed Bath & Beyond and AVEDA.

• ABC News' "Legends and Legacies"
• New York Moves "Power Woman Award"
• Fashion Group International's "Rising Star Award"
• ELLE Magazine's "Mercury Style Award"
• Turkish Textile Association "Honorary Member"
• National Product Industry's "Socially Responsible Business Award"

• McMullan, Patrick. "New York Moves Magazine's Fifth Annual Power Women Awards". Patrick McMullan. Retrieved 13 August 2015. 
• unknown, publisher. "2008 Rising Star Award Winners". Fashion Group International. Retrieved 13 August 2015. 

A vegetarian since childhood, artist and yoga enthusiast, Marci resides in her New York with her two teenage children.