Lois Smith

Lois Smith (1928-2012) was an American entertainment publicist.A "trailblazer who brought big changes to a business dominated by men," she represented Marilyn Monroe, Martin Scorsese, Robert Redford, Meryl Streep, Warren Beatty, and Liza Minnelli, among others. Smith is noted for her impact on the practice of entertainment PR; rather than seeking to generate as much media coverage as possible for her clients, Smith limited the media's access, developing strategies to both promote and protect her clients.

She pursued a career as a journalist,but was warned that women were seldom offered reporting assignments, and turned down a job as a researcher at Time.She instead worked in public relations, initially representing industrial and fashion firms, and then the entertainment industry. Her first film client was Shelley Winters.

Smith co-founded PickWick Public Relations in 1969, which became PMK following a series of mergers. Run with partners Leslee Dart and Pat Kingsley into the 1990s, it became one of the most powerful PR firms in the entertainment industry. In a 2010 interview following her retirement, she said: "I'm so glad I'm not doing publicity now. Between celebrity magazines and websites, there's so much out there to be filled up, so much information that has to be put out there simply because those publications exist... People are desperate to fill the space they've got; they'll print anything, go with anything, pursue rumours, and even create them. It's not what I call publicity."

Smith died of brain a hemorrhage in 2012, the result of a fall.