Lars Valentin Jacobsson

Lars Jacobsson, (born 11 May 1965), is a Swedish entrepreneur, inventor, philanthropist, and conservationist.

Jacobsson originally worked in the oil business, where he was involved in starting up storage, trading and shipping companies, as well as being the inventor of the oil Contango market in the early 1990s.

In early 2000s he sold his oil related businesses. Since 2005, he has, among others, been involved in starting up two solar energy companies. Jacobsson's company United Sun Systems International develops solar energy technology.

Together with his wife Ragnhild (Rags) Jacobsson, he founded The Perfect World Foundation, a non-profit and independent Swedish based organisation that promotes conservation. In 2014 the organisation held the largest ever, in Scandinavia, fundraising gala and wildlife & environmental conference in favour of the endangered rhinos and elephants, with participants from all over the world. Jacobbson and his wife working with, as ambassadors, the London-based organisation Elephant Family to save the asian elephants.

On Sunday, June 7, 2015 at a private event in Stockholm, Mr and Mrs Jacobsson on behalf of The Perfect World Foundation honored Jane Goodall with "The Fragile Rhino" prize along with naming her conservationist of the year for 2015.

In September 2016 Mr & Mrs Jacobsson organised a large fundraising event "Save The Elephant", a ball with participants from all over the world. During the event Richard Leakey, behind the largest ivory burning ever in Kenya, was awarded "The Conservationist of the year 2016" by the organisation's new ambassador, the Duchess of York.