Jessica Mah

Jessica Mah (born May 18, 1990) is an American entrepreneur and the Founder/CEO of inDinero. She is best known for identifying flaws in inDinero's initial business model and pivoting the business to financial success.
Mah has received coverage in a number of magazines and publications, most notably on the cover of Inc. magazine's 5000 issue in 2015 and as Forbes' 30 Under 30.

Mah was born in New York and grew up in Westchester County. Her parents both immigrated to the United States from Hong Kong, and her mother runs her own apparel business. Mah started her first business in 2001 at the age of 11, after teaching herself to code in the fifth grade.

Mah dropped out of high school at the age of 15 to pursue an education with Simon’s Rock College. In 2007, she enrolled at UC Berkeley, where she studied computer science and met inDinero co-founder, Andy Su. She graduated at the age of 19.

While still at Berkeley in 2008, Mah founded InternshipIN with Arielle Patrice Scott and operated as the technical lead. The site helped match students with internships.

In 2009, Mah developed a financial management site which allowed small businesses real-time expense tracking. This site would go on to be the prototype that eventually became inDinero. At the accelerator Y Combinator, Mah raised a seed fund of $1.2 million for her idea. The 20 angel investors included such high-profile names as Jawed Karim, Dave McClure, Keith Rabois and Jeremy Stoppelman.

In 2011, she was profiled by Inc. magazine as part of their 30 Under 30 feature. Around the same time, she was also profiled by Tech Crunch. However, inDinero was struggling. Although the company had many small business users, the majority were not subscribing to the premium parts of the software. The company reached its last $150,000 when Mah and Su began to make drastic changes, including visiting couples therapy.

Mah improved the company by changing its offering from a dashboard to a concierge service of accounting departments. More importantly, the new site helped companies file their corporate taxes.

This pivot increased revenue per client and enabled Mah and Su to raise more capital with a more expansive business plan.

After a change in business strategy and scaling the business, inDinero received another $8 million in funding and has since expanded to over 200 employees. By 2014, inDinero had an annual revenue of $2.9 million and a 3-year growth of 2,686%.

By 2016, Mah had expanded inDinero by opening offices in Portland, New York, and Manila.

While at Berkeley, Mah was President of the Computer Science Undergraduate Association (CSUA).

Mah plays an active role at Young Presidents’ Organization (YPO) where she mentors first-time entrepreneurs. Mah founded venture capital firm Mahway.

She has spoken at many events including Web2Expo, STVP, LAUNCH, Founder Institute, SXSW, and TEDx.

Mah lives in San Francisco, California. She enjoys flying and is an instrument rated pilot with 300 logged hours.