Jenny Griffiths

Jenny Griffiths is the founder and CEO of Snap Fashion. She is a software engineer turned entrepreneur.

She has been featured on the Europe's and World's Top 50 Women in Tech 2018 by Forbes lists. She has also been selected in Drapers 30 Under 30 and Forbes European list in the "Consumer Technology" category 2016.

She graduated in Computer Science from the University of Bristol in 2009. Before graduating, she won the New Enterprise Competition at the university.

After graduating, she worked as a project manager at a cyber-security firm while working in parallel on developing Snap Tech, a visual search engine (a technology that teaches computer how to see), and later turned it into Snap Fashion, an app and a website. She kept on working as a project manager until 2012 when she quit to take her business, Snap Fashion, live.

Snap Fashion is an app and website that allows shoppers to find the clothes they like based on a picture, taken with a smartphone or from a magazine. The app search for it, for matching outfit and compare prices from the database of retailers. In 2019, the database already counted with more than 110 retailers. On the other hand, the Snap Fashion InStore tool aimed at taking the visual search concept into the fitting rooms of High Street stores. The app would provide consumer advice regarding fashion, clothing and clothing accessories by asking a set of questions to someone trying clothes in the fitting room.

From graduation, 2009, until 2012, she struggled to find attention and funding. Although fashion magazines liked it, most male-centric tech publication did not show interest. Jenny said “Technology wise, it was hard to get noticed, probably because we are a female-based product”. It changed when she won BIG, the British Innovation Gateway Award, an annual contest organized by CISCO offering money prize and marketing, public relations and legal support in addition to a year mentorship.

In 2016, she was awarded a £1 million contract under Innovate UK's re-imagining the High Street' SBRI (Small Business Research Initiative) programme to create Snap Fashion InStore and raised £2 million in the company's Series A round of financing. Snap Fashion was Time Inc.’s first venture capital investment outside of the US, which is something Jenny Griffith is very proud of.

The app went on to win multiple awards or be in the final rounds of prestigious competitions such as

• Winner, Re-imagining the High St - SBRI & TSB Funding Competition, 2014
• Winner, UK Mobile & App Design Awards - SBRI & TSB Funding Competition, 2014
• Creative Entrepreneur of the Year 2013 - British Council & The Guardian, 2013
• 23rd Most Influential Woman in UK IT 2013 - Computer Weekly, 2013
• Winner - Young Guns 5 to Watch - Young Guns / Growing Business, 2013
• Future 50 Entrepreneur - Ernst&Young
• Winner - Cisco British Innovation Gateway Awards - Cisco, 2012
• Winner - Decoded Fashion, 2012 - Decoded Fashion
• Winner - Future 50 Competition - Red Bull and Real Business Magazine, 2011
• Winner - Tech City Launchpad Competition - Technology Strategy Board, 2011
• Winner - New Enterprise Competition - University of Bristol, 2009

Jenny Griffith has been called an ambassador for women in tech and she truly thinks women who want to go into the tech industry, or just young people hoping to set up a business, need to see successful entrepreneurs who can also speak honestly about what it takes to set up a business.

She renamed her company from Snap Fashion to SnapTech in 2016 and currently offers 9 different products.

• 2009: MBE for services to digital innovation in the fashion industry.
• 2014: British Council's Creative Entrepreneur of the Year.
• 2016: Cisco BIG award