Jagrit Pratap Singh

Jagrit Pratap Singh (born on 3 August 1995) is a New Delhi based digital media influencer and content marketer, popularly known as Nox. He is known for his viral video and content distribution platform, Hiptoro.

Born in Lucknow, India, He moved to Delhi in 2013 for pursuing a Bachelor's Degree in Information Technology from Amity University. However, he dropped out a few months later to focus on digital marketing.

Jagrit’s experiments with various digital marketing strategies such as fan acquisition and viral promotions began at a young age. He found affiliate marketing particularly interesting and joined CPA 007 (now known as ad.mg) as an affiliate at the age of 16. He was quickly promoted to an affiliate manager. During his two-and-a-half year stint with CPA 007, Jagrit realized the power of Facebook pages and their potential to drive traffic to websites.

Forbes Magazine termed Jagrit as 'the kingmaker', stating "If content is king, then surely Jagrit is the kingmaker".

In a statement to Huffington Post, Jagrit commented on various issues pertaining to the use of social media to promote brands.

Inc quoted Jagrit on How content needs to evolve with the preference of the connected audiences.

Jagrit Pratap Singh is an enthusiast of cars. He bought a Jaguar Car at the age of 21 and a Ford Mustang at the age of 23. He was among the first 100 people to own a Mustang in India.