Isabel Bucaram

Isabel Bucaram (Guayaquil, Ecuador) is the Director of VIP Planning Production, Public Relations and Marketing liaison for CNN en Español.[1] Bucaram has been responsible for building and executing multilevel communications plans for CNN en Español’s property with measurable hallmarks. The key targets include general consumer media; specialized media; general news, business, technology, entertainment, internationals, relevant trade media, and opinion leaders, to position the company in the U.S. Hispanic and general market. Her role included developing communications strategy and overseeing execution of messaging related to the CNN en Español’ s business, talent, programming portfolio and industry position. She provides strategic direction and advisory to the executive management team via campaigns strategy, research, and daily editorial planning. She worked with Cala and now with Camilo.