Hugo Salinas Price

Hugo Salinas Price (born 1932) is a Mexican business magnate, investor, and philanthropist. He is the founder of Mexico's Elektra retail chain. The current head of Elektra is his son Ricardo Salinas Pliego. Elektra began as a workshop assembling electronic appliances for the Salinas Y Rochas chain, a small regional retailer of appliances. Elektra then set up a direct sales operation offering appliances on installments. Hugo Salinas Price currently is retired from retailing and focuses on being a proponent of a sound financial policy for Mexico. Salinas Price is President, Mexican Civic Association Pro Silver, A.C.

Salinas was born on March 11, 1932 in Bryn Athyn, Pennsylvania, his mother's home town. He graduated from the Academy of the New Church Secondary Schools in 1949.

He holds degrees from Wharton School from University of Pennsylvania and the Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM) as well as a law degree from the Universidad Nacional Autónoma de México (UNAM).

• Has served as Grupo Elektra's Honorary President since 1993.
• From 1952 to 1987, he was a Director of the company.
• He is now President of the Asociación Cívica Mexicana Pro-Plata A.C., which he founded in 1997.