Harrison McJohnston

Harrison McJohnston (c. 1885 – June 11, 1952) was an American organizational theorist, and Professor of Business Communication and Advertising for college and university study in the United States.

McJohnston had started his career as copywriter, sales correspondent, editor at two magazines, and had taught economics at Ohio State University. In 1913 he started his further academic career at the University of Illinois.

The Alexander Hamilton Institute, a well-known correspondence course provider of its day, considered his works as a part of their main instruction for both accounting and advertising.

Prior to his more noted work in academics and business, McJohnston was a business instructor and the seventh head college football coach for the Carroll College (Wisconsin) Pioneers (now called "Carroll University") located in Waukesha, Wisconsin and he held that position for the 1908 season. His career coaching record at Carroll College was 1 wins, 5 losses, and 0 ties. This ranks him 26th at Carroll College in total wins and 25th at Carroll College in winning percentage.

McJohnston authored several books, papers, and articles. Books, a selection:

• Harrison McJohnston. Business Correspondence. New York, Alexander Hamilton institute, 1918.
• Harrison McJohnston. The Brevity Book on Economics, Chicago, Brevity Publishers, 1919.
• Harrison McJohnston, Impression Analysis Improves Sales Letters, October 5, 1922