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Guy Degrenne
French businessman

Guy Degrenne

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Quick Facts

Intro
French businessman
Places
Work field
Gender
Male
Place of birth
Tinchebray, France
Death
Place of death
Granville, France
Age
80 years
Education
ESSEC Business School
The details (from wikipedia)

Biography

Guy Degrenne (3 August 1925 – 7 November 2006) was a French businessman who specialised in cutlery and silverware. He has founded the Guy Degrenne group, since 1987 a subsidiary of holding 'Table de France'.

Biography

Guy Degrenne was born in Tinchebray (Orne). He attended Collège Saint-Joseph in Caen, then studied at ESSEC Business School, and took up his father's steel factory (at Sourdeval) in 1948.

Guy Degrenne first has war-left steel parts collected, and turns them in stainless steel dishes, with instant commercial success. By 1958, Guy Degrenne sets up a tableware business, then by 1963 ushers in the luxury tableware business, in copying the standards of Parisian goldsmiths.

In 1967, part of the production is moved to a new factory in Vire (Calvados). His business then employs about 600 workers. In 1978, Degrenne meets national recognition with a popular advert reminiscent of his school years : a headmaster catches young Degrenne drawing dishes in his notebooks margin, and then warns him against ill-success (Ce n'est pas comme cela que vous réussirez dans la vie).

The contents of this page are sourced from Wikipedia article. The contents are available under the CC BY-SA 4.0 license.
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Guy Degrenne
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