Federico Marchetti

Federico Marchetti (born 1969) is the founder of YOOX and Chairman and CEO of YOOX NET-A-PORTER Group.

Federico Marchetti was born in 1969 and raised in Ravenna, Italy.His father worked in an automobile factory and his mother was a telephone operator. Marchetti graduated from Bocconi University in 1993 with a degree in Economics. His first job was at the Lehman Brothers branch officer in Milan, where he worked in investment banking for three years. In 1998 he moved to New York City to pursue graduate studies, and received an MBA from Columbia University and following a brief career in finance and consulting, he created the Internet retailing company in 2000 in Zola Predosa. in 1999. While at Columbia, he made the decision to leave the banking industry and become an entrepreneur, however, after receiving his degree, he took a job with Bain & Company in Milan after attempting to find a position in the American entertainment industry.

He came upon the idea of combining the “exclusive” nature of luxury fashion with the full “accessibility” of the Internet. In 1999 he developed a business plan for Yoox, whose name comes from the Y and X chromosomes, combined with the 00 from the binary of computer code. He then quit his consulting job, and after cold-calling venture capitalist Elserino Piol, who gave Machetti 4.5 million euros in funding in March 2000 in exchange for 35% of the company,he created the Internet retailing company YOOX. In 2010, YOOX Group opened its first offices in China in the city of Shanghai, opening its first mono-brand site there, www.emporioarmani.cn. In 2012, YOOX Group partnered with Kering Group and the two established a joint venture that manages the mono-brand online stores of Kering’s luxury brands: Bottega Veneta, Saint Laurent, Alexander McQueen, Balenciaga, Sergio Rossi, Stella McCartney and Brioni. In 2015 his company acquired Net-A-Porter, changing the name of the firm to YOOX Net-A-Porter Group, becoming the largest e-commerce fashion company in the world, and in 2018 the company was acquired by Richemont. In 2016, YOOX Net-A-Porter Group and Symphony, an entity controlled by Mohamed Alabbar’s family, established a joint venture  to create a platform for online luxury retail for the Middle East.

Marchetti is an art collector, with paintings from artists including Ettore Sottsass, Franz West, Yoshitomo Nara, Mark Kostabi, Andy Warhol, Lucian Freud, and Francesco Vezzoli. He began his collection in the early 1990s soon after he graduated. He is specifically interested in works revolving around Dracula and the literature of Bram Stoker, and has travelled to research the subject.

Since 2014 Yoox has been selling works by artists such as Damian Hirst, Mark Quinn and Peter Blake and designs from companies like Cappellini, Alessi, and Kartell, which it took on as one of its mono-brand clients.

In 2011, Marchetti was given an award for Innovation and Internet by the Italy-based Chi è Chi (Who's Who) organization. On 25 January 2012, Marchetti and YOOX Group were awarded the Comitato Leonardo's Premio Leonardo award for innovation by Giorgio Napolitano, President of Italy. In 2016 Marchetti was recognized as Italy's Entrepreneur of the Year by Ernst & Young, for founding and successfully leading the Yoox Net-a-Porter Group. He received the America Award of the Italy-USA Foundation in 2018.