Quick Facts
Biography
Deena Ali Al-Juhani (born March 1, 1975) is a Saudi entrepreneur and founder and owner of DNA Store in Riyadh, married into the Saudi royal family, and former editor-in-chief of Vogue Arabia magazine, from where she was dismissed on 13 April 2017 after two issues under her supervision.
Birth and personal life
She was born in California, the daughter of former Saudi communications minister Ali al-Juhani. She grew up living a mobile life between the Middle East and the United States as her father was an economist, teaching at several American universities. She married Sultan bin Fahad bin Nasser bin Abdulaziz in 1998; they later married and had three children, a daughter and twin boys.
Career
She became interested in fashion after seeing a copy of the British magazine Tatler, at six years old. "I was studying every magazine from cover to cover, I was eager for everything related to fashion," she says. After attending several international fashion shows, she decided to open her store "D'NA" in Riyadh in 2006, which can only be bought from through membership or personal invitation from Abdulaziz. In 2013, a branch of the store opened in Doha, Qatar. After a decade of successful business in the Persian Gulf region, Abdulaziz launched an e-shopping website called DNACHIC.com. "The store contributes fashion designers to Middle Eastern customers. In September 2016, Abdulaziz was appointed Editor-in-chief of Vogue Arabia in her first number and continued on the job for a short period before being expelled due to a dispute with the magazine's management.