Daryna Shevchenko

ATV Miss Asia Pageant formerly Miss Asia Pageant (亞洲小姐競選), is an annual Hong Kong-based beauty pageant organized and broadcast by Asia Television (ATV). Originating in 1985 as a local Hong Kong pageant, the contest went on hiatus from the 2000 through 2003, and was re-branded as an Asian pageant in 2004, with contestants spanning the continent of Asia.

Beginnings as local pageant

With the success of the Miss Hong Kong Pageant by rival Hong Kong television station Television Broadcasts Limited (TVB), ATV started organizing Miss Asia Pageant in 1985, searching out Hong Kong's representative for Miss Asia Pacific International (then known as the Miss Asia Pacific Quest). The pageant name was a bit of a misnomer back then as Miss Asia Pageant was actually named to match the name of organizer Asia Television Limited, and it was solely intended for local Hong Kong residents to enter.

In 1995, the pageant made history by removing age restrictions for delegates. That year, Aicardi Jiang (宮雪花), at the age of 47 years became the oldest delegate of Miss Asia, placing fifth in the pageant. On the other end of the spectrum, On-Yuen To (陶安仁), was the youngest delegate at the age of 15 years.

In 2000, due to poor ratings and lack of sponsors, ATV announced that the pageant would go on hiatus until further notice.

Post-hiatus

In 2004, ATV rebooted the pageant and re-branded it as an event for not just Hong Kong, but also for the rest of Asia as contestants from other parts of Asia now participate, finally living up to its namesake as an Asia-wide pageant. However, the pageant is still very Chinese focused, with multiple representatives from Hong Kong, Taiwan and Mainland China, compared to one contestant from each of the rest of the countries.

As of 2011, Miss Asia Chinese Regional Competitions selects Chinese delegates in several regions: Hong Kong, Macau, Mainland China, Taiwan, Canada, and US. Then, the top performers of these competitions come together for the ATV Miss Asia Pageant Greater China Finals, which also acts as the semi-finals of the ATV Miss Asia Pageant, selecting around 10 finalists (12 finalists are selected in 2013). These delegates are then joined by national pageant winners from other Asian countries to compete the crown of ATV Miss Asia at the Finals.

Also in 2011, the pageant name has been modified to ATV Miss Asia Pageant (ATV亞洲小姐競選), adding the organizer's name to the title, to distinguish it from other Asia-wide beauty pageants.

Whereas the pageant mirrored Miss Hong Kong Pageant pre-hiatus, it now more closely resembles the Miss Chinese International Pageant, which is also organized by rival television station, TVB.

1980s–1990s

2004–2014

Year	Winner	1st Runner-up	2nd Runner-up	Miss Photogenic	Miss Friendship
2004	Coffee Lu 呂晶晶  China	Shine Wang 王 慧  China	Queenie Fung 馮梓瑩  Hong Kong	Sherine Wong 黃淑玲  Malaysia	no award given
2005	Kitty Wang 王 磊  China	In Yong Hong 洪仁穎  Korea	Anna Zhai 翟湘萍  China	In Yong Hong 洪仁穎  Korea	Sachie Tomita 富田幸江  Japan
2006	Daryna Shevchenko 達蓮娜·舒夫真高  Kazakhstan	Kelo Mang 孟 玲  Macau	Daisy Han 韓 燕  China	Judy Tsang 曾 敏  Canada	Anna Karina Renta 安娜嘉蓮娜·雲達  Philippines
2007	Grace Cheung 張家瑩  Hong Kong	Ju Hee Choi 崔智熹  Korea	Chen Sun 孫 辰  China	Neha Ahuja 莉哈·歐凱智  India	Kathy Wu 吳嘉星  USA
2008	Eunis Yao 姚佳雯  China	Belinda Yan 顏子菲  Canada	Lene Lai 賴琳恩  Taiwan	Belinda Yan 顏子菲  Canada	Melody Yao 姚鳳鳳 / Clarissa Lin 林淑蓉  USA /  Singapore
2009	Crystal Xu 許 瑩  China	Viona Wang 王希瑤  Macau	Mifi Hsu 許嘉慧  Taiwan	Jing Jing Wang 王津津  China	Karie Cheung 張加慧  Hong Kong
2010	Xin Wang 王 欣  China	Vita Tsybulska 維他·芝寶絲娃  Tajikistan	Xiaozhi Liu 劉曉智  China	Vita Tsybulska 維他·芝寶絲娃  Tajikistan	Waranya Kitwattana 邱淑芬  Thailand
2011	Michelle Feng 馮雪冰  China	Koey Wong 王家敏  Hong Kong	Yi Joo Hong 洪利朱  Korea	Yi Joo Hong 洪利朱  Korea	Vasinee Veeraphong 陳思恩  Thailand
2012	Amy Chen 陳彥蓉  Taiwan	Annie Qi 齊真晨  China	Svetlana Gulakova 絲域蘭娜‧古拉高華  India	Vika Kong 孔芊芊  China	Thitika Uchupaiboonvong 倪淑君  Thailand
2013	Lily Fang 房星彤  China	Lena Dontsova 蘭娜·董素娃  Kyrgyzstan	Molly Chen 陳夢圓  China	Lena Dontsova 蘭娜·董素娃  Kyrgyzstan	Jinelle Liu 劉亞男  USA
2014	Max Zhang 張軼珺  China	May Tong 唐淑薇  Canada	Gloria Chen 陳洋鈴  China	May Tong 唐淑薇  Canada	May Tong 唐淑薇  Canada

Region rank by number of wins

Region Represented	First place	Second place	Third place	Total Top 3 Placements	First place Winning Year(s) (if applicable)
China	8	2	6	16	2004, 2005, 2008, 2009, 2010, 2011, 2013, 2014
Hong Kong	1	1	1	3	2007
Kazakhstan	1	0	0	1	2006
Korea	0	2	1	3	N/A
Canada	0	2	0	2	N/A
Tajikistan	0	1	0	1	N/A
Taiwan	1	0	2	3	2012
India	0	0	1	1	N/A
Kyrgyzstan	0	1	0	1	N/A
Macau	0	2	0	2	N/A

Miss World

Miss Asia Pacific

Other beauty pageants

Miss Asia Canada, previously known as Miss Asia Toronto Pageant, is an annual beauty pageant organized by ATV and RST Creative Studios that selects Toronto's representative(s) for the annual Miss Asia Pageant that is held in Hong Kong. Despite ATV's cessation of terrestrial broadcasting in Hong Kong - and by extension, the end of the Miss Asia Pageant - Miss Asia Canada appears to be unaffected.

Major Award Winners（Miss Asia (Toronto) Pageant (2006-2014) / Miss Asia Canada (2015-)）