Dan Wardrope

Dan Wardrope (born 10 January 1978) is a digital marketing entrepreneur. He is the founder and CEO of lead generation agency, Flexx Digital, and founder of Flexxable, Flexx Digital’s educational counterpart.

Born in Traralgon, Australia, Wardrope graduated from the University of New South Wales in 2001, with an undergraduate degree in chemical engineering. He moved to England shortly after, in 2002.

Prior to his digital marketing career, Wardrope played basketball professionally for the Worthing Thunder basketball club of the British Basketball League. Previous to that, he played three seasons for the Scottish Rocks basketball club.

Dan Wardrope left his basketball career in 2008, choosing to pursue digital marketing.

In 2014, Wardrope founded Flexx Digital Ltd, a lead generation company in Hove, UK. Flexx Digital doesn’t use retainer contracts, like other lead generation companies. Instead, Wardrope prefers to use the Pay Per Lead Model, as he has often stated in his advertisements and the Flexxable blog. Flexx Digital generate leads for its clients through a mixture of Facebook, YouTube and Twitter advertising.

In 2018, Wardrope expanded his business and created The Pay Per Lead Agency Blueprint training course.

For PPC agency owners, PPC freelancers, e-commerce specialists and affiliate marketers, the Flexxable Pay Per Lead course is designed to help people convert their lead generation business to the Pay Per Lead model. It also helps with their sales funnels, new advertising platforms, and their copywriting skills.

Dan has also written two books about lead generation and digital marketing: The Ultimate Guide to Cosmetic Surgery Marketing (2015) and The Ultimate Guide To Lead Generation For B2C Business Owners (2019).