Dan Heath

Dan Heath is an American bestselling author, speaker and professor at Duke University. He, along with his brother Chip Heath, has co-authored three books, Switch: How to Change Things When Change Is Hard (2010), Made to Stick: Why Some Ideas Survive and Others Die (2007). and Decisive: How to Make Better Choices in Life and Work
He is also a columnist for Fast Company magazine.
Made to Stick was named the Best Business Book of the Year, was on the BusinessWeek bestseller list for 24 months, and has been translated into 29 languages.