Buddhika Jayanath

Buddhika Jayanath is a skilled and results-driven SEO Specialist with over 3 years of experience in developing and executing SEO strategies that significantly improve organic search rankings, drive targeted traffic, and boost online visibility for diverse clients. With a deep understanding of both on-page and off-page SEO, as well as a strong technical foundation in SEO audits, Jayanath leverages best practices and cutting-edge tools to deliver tangible results.

His expertise spans SEO strategy formulation, keyword research, competitive analysis, on-page optimization, and technical SEO. He has a proven track record of improving website rankings, increasing organic traffic, and enhancing the user experience, which ultimately leads to higher conversion rates and business growth.

Core Expertise:

• SEO Strategy & Campaign Management: Skilled in formulating comprehensive SEO strategies tailored to clients’ needs, driving both short-term wins and long-term growth.
• On-Page Optimization: Expertise in optimizing meta tags, titles, descriptions, images, and content for higher click-through rates and improved rankings on search engine results pages (SERPs).
• Technical SEO: Proficient in conducting technical SEO audits, addressing site speed issues, optimizing mobile performance, and ensuring proper crawlability and indexability of websites.
• Keyword Research & Competitive Analysis: Skilled in identifying high-value keywords and analyzing competitor performance to craft targeted, data-driven strategies.
• Content Optimization: Strong experience in optimizing content for SEO to boost engagement and conversion while maintaining a user-friendly experience.
• Link Building & Authority Building: Expertise in developing and executing effective link-building strategies to improve website authority and domain strength.
• SEO Reporting & Analytics: Proficient in using tools such as Google Analytics, Google Search Console, SEMrush, and Ahrefs to track performance and refine SEO strategies.

Professional Experience:

SEO Specialist
Web Lankan (Pvt) Ltd

• Managed SEO campaigns for a diverse range of clients, optimizing websites to increase organic search visibility and improve rankings on Google and other search engines.
• Achieved top rankings for highly competitive keywords, resulting in significant increases in organic traffic.
• Conducted comprehensive technical SEO audits and successfully implemented corrective measures to enhance site performance, speed, and overall SEO health.
• Developed and optimized meta tags, titles, and descriptions, contributing to a 20% increase in click-through rates and higher engagement levels.

Freelance SEO Specialist
3CS Asia (Pvt) Ltd

• Managed SEO optimization for over 20 client websites, improving their organic search visibility and overall web performance.
• Implemented effective link-building strategies, significantly enhancing SEO rankings for targeted keywords.
• Provided ongoing SEO consultations, ensuring continuous improvement in online presence and visibility across different industries.

Professional Training and Certifications:

• Web Design for Beginners — University of Moratuwa, Sri Lanka
• Search Engine Optimization Certification — Jaipuria School of Business, India
• Technical SEO Certification — Semrush Academy, USA
• Search Engine Optimization Certification — University of California, Davis, USA

Key Achievements:

• Led multiple SEO campaigns that achieved first-page rankings for high-competition keywords, resulting in a noticeable increase in organic traffic and client ROI.
• Successfully optimized meta tags and content across client sites, increasing click-through rates by up to 20%.
• Developed comprehensive SEO audits and implemented necessary fixes to resolve technical issues, improving both site performance and user experience.
• Consistently stayed up-to-date with evolving SEO trends, guidelines, and algorithm changes to ensure that strategies aligned with the latest industry standards.

Tools & Technologies:

• Google Analytics
• Google Search Console
• SEMrush
• Ahrefs
• Yoast SEO
• Screaming Frog SEO Spider

Buddhika Jayanath is passionate about driving organic growth and helping clients succeed in an increasingly competitive digital landscape. His ability to adapt to new trends and algorithm changes ensures that his strategies remain effective and aligned with the latest best practices in SEO.