BB Jay

Jarvis Edward Cooper, often abbreviated J.E. Cooper, is an American hip hop artist professionally known as BB Jay from Brooklyn, NY famously noted for his vocal similarity to late hip-hop legend The Notorious B.I.G.. He is noted for his music to reflect the Christian views and values of his faith and belief in the divinity of Jesus.

Born Jarvis Edward Cooper in Brooklyn, NY, BB Jay was raised in New Jersey. He was first introduced to Christian rap at the age of 11. He went to a Christian youth camp in Lebanon, New Jersey where he met gospel rapper Charles E. Mitchell Sr. (aka Rap'n Rev).

In 1997, BB Jay released his first single independently, called "The Pentecostal Poppa". The single was successful on radio and received rotation on BET. A year after signing with Jive Records, he released his international debut album Universal Concussion in 2000. The album was heavily promoted with music videos, singles, and national touring. After a five-year hiatus, BB Jay recorded a collaboration album with rappers Pettidee & Demetrus titled 3 The God Way, released in 2005. Unlimited was released on June 26, 2007. The 17-track album will have a companion DVD also titled Unlimited.

BB Jay is often cited as one of the very few who is openly a Christian in the mainstream hip hop industry.

In the year 2002, BB Jay has received a Holy Hip-Hop Award and a Stellar Award for New Artist Of The Year. In 2007, he won a Carolina Holy Hip Hop Achievement Award for National Hip Hop Apostle of the Year.