Aviv Hadar

Aviv Hadar is an Israeli-American web developer, founder of an Oregon cannabis-based business, and legalization advocate who has contributed to marijuana policy in his state. He is the founder of Think Brilliant, and is credited with the decision to license the use of "I'm with Coco" poster to Conan O'Brien and American Express, while still maintaining the merchandising rights.

Hadar also worked for Rainn Wilson to develop SoulPancake. However, the two became involved in a lawsuit stemming from claims that Think Brilliant was owed a share of SoulPancake as compensation. The lawsuit accused SoulPancake of hacking into Think Brilliant. Rainn, in turn, accused Hadar of developing a secret project, which he marketed to the prospective investors. The case was settled with undisclosed terms.

In 2014, Hadar became involved in the marijuana legalization effort, especially the legalization of recreational use in oregon. He founded Oregrown—a marijuana producer, processor and dispensary— and lobbied for the passing of Measure 91. After its passing, he joined an advisory committee to the Oregon Liquor Control Commission (OLCC), charged with creating regulation for the licensing and control of the marijuana trade.