Antonio Floirendo

Floirendo Sr. was born on November 20, 1915 in Bauang, La Union.He was in his 20s when World War II took place, and made a living through the war by ferrying passengers on his calesa (horse drawn carriage).He eventually married Nenita R. Floirendo, with whom he would have six children.

After the war, Floirendo Sr. was among those who took up President Elpidio Quirino's call for people from Luzon and the Visayas to seek opportunities in Mindanao. In Davao, he eventually put up Davao Motor Sales (DAMOSA), the first Ford dealership outside Manila.

In the 1950s, Quirino gave Floirendo his big break by issuing a proclamation that granted Floirendo the title to a total of 1,200 hectares of previously-unproductive marshland in Davao del Norte. He founded Tagum Agricultural Development Company, Inc. (TADECO) with the intent of turning the land into an abaca (Musa textilis) plantation.

The abaca plantation was highly successful at first, but began to decline in the 60s with the development of synthetic nylon ropes.Floirendo Sr. promptly shifted TADECO's focus from abaca to bananas.

Antonio Floirendo Sr. became a close business associate of the Marcoses before Ferdinand Marcos became president, and was a major contributor to Marcos’s 1965 and 1969 presidential campaigns. He also contributed to many of First Lady Imelda Marcos' projects, and was a regular part of Imelda's entourage.

During the Macapagal administration, TADECO leased 6000 hectares of prime, fertile, government land for use as a banana plantation.However, the project was halted because it violated the 1935 Constitution of the Philippines and Philippine corporate law, which permitted only up to 1,024 hectares of land acquisition. Senator Lorenzo Tañada chaired a Senate Blue Ribbon Committee investigation into the matter, which caused Floirendo to shelf the plan and wait for a more favorable political climate.

The plan finally came into fruition after Marcos’ second term.When Marcos declared Martial Law in the early 1970s, TADECO began exporting its bananas to the Japanese market, resulting in phenomenal growth for the company.

Hiring of Prison Laborers

Floirendo also hired prisoners from the Davao Penal Colony (Dapecol) as his laborers, permitting him to take advantage of prison labor at starvation wages. Prisoners of Dapecol were given the most physically strenuous jobs in the plantation, such as harvesting, hauling and drainage work. Workers carried over 50 kilos of bananas in long distances, and were severely punished if they damaged the quality of the bananas along the way. The prisoner-laborers were exposed to many health hazards, such as inhalation of chemicals, flu, pneumonia and other respiratory diseases that they caught due to the extent of the labor.

Floirendo also served as a front for the Marcoses in purchasing international properties, a fact he acknowledged when he inked a compromise deal with the Philippines' Presidential Commission on Good Government after the Marcoses were ousted in 1986.

With former First Lady Imelda Marcos, he purchased three condominium apartments in Olympic Tower in New York City. He purchased twounits at the St. James Towers in Manhattan. He purchased a $1.35 million mansion in Makiki Heights in Hawaii. He purchased the $4.5 million Lindenmere estate in Long Island New York, and a $2.5 million Beverly Hills property.

The day before Ferdinand Marcos fell from power in 1986, Floirendo and his family fled from the Philippines to Brunei.

Antonio Floirendo Sr. signed a compromise deal with the Presidential Commission on Good Government (PCGG) in 1987, turning over about PhP 70 million ($1.5 million) in cash and assets. This included the Lindenmere Estate and Olympic Tower in New York City; a property in Beverly Hills, California; and the mansion at 2443 Makiki Heights Drive, Honolulu, Hawaii, in which Marcos lived in exile.

Floirendo Sr. died of kidney failure on June 29, 2012 at the age of 96.

Floirendo Sr. had six children, the second of which and his namesake, Antonio "Tonyboy" Floirendo Jr., would eventually become congressman for the 2nd District of Davao Del Norte.His grandson, Antonio Lagdameo Jr. (through his Daughter Linda Floirendo-Lagdameo) would also serve in the same post, in between the terms of his uncle, Tonyboy.