Anthony Sullivan (pitchman)
Quick Facts
Biography
Anthony John "Sully" Sullivan (born 11 February 1969) is an English entrepreneur and infomercial pitchman of media shopping in the United States, best known for his roles in television commercials. He is the founder and CEO of the production company Sullivan Productions, Inc. which develops and launches new brands such as OxiClean products and commercial spots for Church & Dwight.
Early life and career
Sullivan was born in Devon, England in 1969. In the early 1990s, he moved to the United States and teamed up with a manufacturing company to create the "Smart Mop". A few years later, he debuted it on Home Shopping Network (HSN), where he met his future business partner and friend Billy Mays. In the mid-1990s, HSN hired Sullivan as a network show host. In 1998, he left HSN and formed Sullivan Productions in Tampa, Florida.
His production company produces commercials and content for brands such as OxiClean, H20 Steam Brand, Nutrisystem, Arm & Hammer and Swivel Sweeper. He has helped celebrities diversify their interests as seen with the launches of Chef Ming Tsai's Aero Knife and Jennifer Flavin's Serious Skin Care line. He makes regular appearances on HSN.
He has been featured on USA Network's Eco-Challenge Fiji, NBC's 1 vs. 100, Rachael Ray, Good Morning America, The Today Show, Hollywood 411, Access Hollywood, Inside Edition, BBC 2's Louis Theroux's Weird Weekends and The Tonight Show with Conan O'Brien, as well as news programs on MSNBC, ABC, CBS, BBC, and Fox News Channel. He was also featured in articles in the Los Angeles Times, New York Times, USA Today, St. Petersburg Times, Advertising Age, Fortune Magazine, Playboy, and many other publications.
PitchMen
Sullivan starred in a Discovery Channel reality series, PitchMen. In the first season, he co-starred alongside Billy Mays. Following Mays' death in 2009, Sullivan became the sole star in season two. The show follows how new products are selected by the firm in association with DRTV giant Telebrands and its CEO, Ajit J. Khubani, the products' origins and their inventors, and the production of the advertising.
Sullivan and Mays appeared on the 23 June 2009 episode of The Tonight Show with Conan O'Brien. Following Mays' death, Sullivan became the spokesperson for OxiClean line of products from Church & Dwight.