Alexander Wyclif Reed

Alexander Wyclif Reed, also known as Clif Reed and A. W. Reed, (7 March 1908 – 19 October 1979) was aprolific New Zealand publisher and author.
With his uncle Alfred he established the publishing firm A. H. & A. W. Reed. As an author he was known most commonly as A. W. Reed. Reed wrote many books on topics such as myths, language and place names of both Māori and Australian Aboriginal cultures.

In Australia

• Reed, A. W. (1966), Books are my business : the life of a publisher, Educational Explorers, retrieved 13 April 2013 
• Reed, A. W. (1967), Aboriginal place names and their meanings, A.H. & A.W. Reed, ISBN 978-0-589-07002-1 
• Reed, A. W. (1973), Place names of Australia, Reed, ISBN 978-0-589-07115-8 
• Reed, A. W. (1993), Aboriginal myths, legends and fables, Reed Books, ISBN 978-0-7301-0424-7 

In New Zealand

• Reed, A. W. (1951), Reeds' Bible story atlas, A.H. & A.W. Reed, retrieved 13 April 2013 
• Reed, A. W.; Brougham, Aileen E (1978), The concise Maori handbook, A. H. & A. W. Reed, ISBN 978-0-589-01111-6 
• Reed, A. W. (1975), Place names of New Zealand, A.H. & A.W. Reed, ISBN 0-589-00933-8 
• Reed, A. W. (1996), The Reed dictionary of Māori place names = Te pakakupu ingoa wāhi Māori a Reed (3rd ed.), Reed, ISBN 978-0-7900-0494-5 
• Brougham, Aileen E; Reed, A. W.; Kāretu, T. S. (Tīmoti Sam), 1937– (1999), The Reed book of Māori proverbs = Te kohikohinga whakataukī a Reed (3rd rev. ed.), Reed Books, ISBN 978-0-7900-0638-3 CS1 maint: Multiple names: authors list (link)
• Reed, A. W.; Calman, Ross (2004), Reed book of Māori mythology (New & fully rev. ed.), Reed Books, ISBN 978-0-7900-0950-6