Todd Bracher

Todd Bracher (born October 30, 1974) is an American industrial designer and design strategist based in Brooklyn, New York, the founder of Todd Bracher, Design for Strategic Differentiation, and former creative director at Georg Jensen.

Early life

Bracher was born and raised on Long Island, New York. He graduated from the Pratt Institute’s industrial design program in 1996, and, after winning a Fulbright design fellowship, earned his MFA in interior and furniture design at the Danmarks Designskole in 2000.

Career

Europe

Bracher spent 10 years in Europe, working and studying in Copenhagen, Milan, London and Paris. He founded Todd Bracher Studio in 1999. His first design to enter into production was the Freud sofa, produced by Italian furniture manufacturer Zanotta.

He moved to London in 2003 to serve as lead designer for Tom Dixon. From 2003 to 2005, he was professor of design at L'ESAD in Reims, France. He began designing for Georg Jensen in 2004, and in 2009 was named creative director of the brand, based in Copenhagen with more than 100 stores worldwide. He has designed pieces for companies including Cappellini, Fritz Hansen, 3M and SodaStream.

United States

Bracher returned to Brooklyn in 2007, moving his studio to a large warehouse in the Brooklyn Navy Yard. In 2012, he worked as strategic partner and art director with 3M’s new division, 3M Architectural Markets, to create Lightfalls, a patented system of energy-saving reflectors that can improve the efficiency of LED lighting.

Process

Bracher and his team employ a process of Strategic Design which drives business growth through aligning market opportunities with business optimization. The New York Daily News named him “the country’s next great designer”.

Notable collaborations

• Cappellini Alodia
• Georg Jensen Creative Director
• Burberry
• Herman Miller Distil
• Humanscale Trea
• 3M
• SodaStream
• Fritz Hansen Tno1

Recent honors

• 2016 Designer of the Year
• 2015 Product Designer of the Year
• 2015 Top 100 global Design influencer, Wallpaper* Magazine
• 2015 RedDot Best of the Best Award

• "Interiors + Sources". www.interiorsandsources.com. Retrieved 2017-01-03. 
• "FX Awards 2015: The winners - DesignCurial". www.designcurial.com. Retrieved 2016-08-26. 
• Magazine, Wallpaper* (2015-10-12). "Wallpaper* Power 200: the world's top design names and influencers | Design | Wallpaper* Magazine". Retrieved 2016-08-26. 
• "Trea - 2015 | work | Red Dot Award: Product Design". red-dot.de. Retrieved 2016-08-26.