Simone Arora

Simone Arora (born February 12, 1971) is an Indian designer.
Her parents are Sanjay Khan, and Zarine Khan. Her siblings are Farah Khan Ali, Zayed Khan, and Sussanne Khan. She resides in Mumbai, India.

Career

She launched her own luxury decor brand "SIMONE" in 2014. She also contributes as the Creative Head of D'Decor.

Simone, at the age of 21, joined her husband as the creative director of his business. At the time, Ajay Arora used to manufacture garments. Zarine Khan felt the greater potential of a furnishings line, and seeing the business sense in it, Simone and Ajay took up the challenge. They bought designs from Italy, machines from Belgium and started the process of creating samples for the international fairs. Simone, with her unerring eye for colour, was in charge of creating the designs and combinations. Now, after 15 years, the D’Decor brand is the world's largest exporter of home furnishing fabrics. Four years ago, they turned their attention to the local market with Gauri and Shah Rukh Khan as brand ambassadors.

"After being an anonymous contributor to D’Decor (while it was the company that made me who I am), I felt it was time to express myself and create an identity of my own." Inspired by the process of designing her own home, Amore, and the feedback she received, Simone took forward the idea of her own store. She wanted a modern space hosted in a classic heritage building and Amarchand Mansion in South Mumbai provided exactly that. The store, Simone, launched just over two months ago, is nature-inspired, with curated pieces from international brands. "It was a hard journey, a labour of love. It had to embody me and my design sensibility. Simone is like a canvas, and everything that I display is the hero. I like to accessorise on simple cuts and monochromatic palettes. We have everything for the home, including the signature scent of Simone."