Larry Norred is a professional keyboardist, composer, arranger and former Vice-President of Production for Jenson Publications in Milwaukee, Wisconsin. He has over 300 published arrangements for jazz ensemble, concert band, choral ensemble and marching band in distribution throughout the United States, Canada, the Far East and Europe.
While at Jenson in the early 1980s he designed the first totally integrated publishing software in use in a major music publisher. The system and the people who ran it, made possible the print production of over 2500 publications annually for Jenson Publications.
Norred's commercial jazz improvisation software, Changes98 has been made available on the World Wide Web and is in use in scores of Junior High, High School and College jazz programs all over the world.
He is an owner and managing editor for Jon Ross Music, LLC. He is one of the first graduates of Alfred Reed's Music Merchandising program at the University of Miami. He has been the editor for composers from Sammy Nestico to John Higgins and has worked with some of the best writers in the world.