Jeremy Schoemaker

Jeremy "ShoeMoney" Schoemaker (born May 31, 1974) is a web entrepreneur, founder of NextPimp.com, ShoeMoney Media and PAR Program, and co-founder of the AuctionAds service. He is a frequent speaker at search engine marketing and affiliate conferences. He also co-founded the Elite Retreat, an annual industry expert conference, with Lee Dodd.
Slate stated on October 1, 2008 that blogger Shoemoney had become famous when he posted his picture with a Google $132,994.97 check for one month of clicks.
Schoemaker lives with his wife and two children in Lincoln, Nebraska.

Education and Career

While in attendance at Western Illinois University, Schoemaker founded his first business, making Macintosh gaming sites. At its peak, NextPimp.com saw an average of 150,000 unique views per day. Schoemaker also started his blog, ShoeMoney, in 2003, in which he journals about how to make a living from the Internet, including direct ad sales and affiliate marketing. ShoeMoney’s blog was named Best Affiliate Marketing Blog of 2006 by Search Engine Journal. In 2010, Schoemaker won Fast Company’s Influence Project, getting more than 500,000 clicks by tapping into his online followers .

In March 2007, Shoemaker and his business partner David Dellanave launched AuctionAds, an eBay affiliate service that allows users to display live eBay auctions on their websites. The service was named the “eBay Most Innovative Application-Buyer” at the 6th annual eBay Developers Conference. In July 2007, Schoemaker sold his majority ownership in AuctionAds to the performance marketing company MediaWhiz for 17 million dollars.

In 2012, Schoemaker founded PAR (People Acquisition and Retention) Program, a monthly subscription service for e-commerce websites. GoSocial, an international media marketing company, acquired PAR Program for $12 million in 2015.

Schoemaker self-published his autobiography, Nothing’s Changed But My Change: The ShoeMoney Story, in January 2013 on Amazon.com.

Legal Affairs

On April 7, 2009, ShoeMoney Media Group filed suit against Keyen Farrell, a Google Adwords account specialist, to protect the ShoeMoney Trademark. Farrell was affiliated with a website using the term “shoemoney” in its advertisements without authorization from the ShoeMoney Media Group. In June 2007, Farrell countersued Schoemaker for defamation of reputation. Farrel withdrew his counter-suit in July and the case was settled in August, 2009.

Philanthropy

Schoemaker routinely raises money for charity by hosting an auction in which he agrees to wear the winning company’s branded T-shirt exclusively to an Affiliate Summit event. He began hosting these auctions in 2009, and has now raised over $80,000.