David Klein (businessman)

David Klein was the developer of the Jelly Belly brand of jelly beans.

Early life

Klein was born in Syracuse, New York. He moved to California at the age of three. Klein eventually attended the University of California, Los Angeles where he studied economics. Klein then went on to obtain a law degree from Southwestern Law School, but after taking the bar exam decided not to pursue a career as a lawyer.

Career

In 1976, Klein lived in Temple City and worked as a distributor for Garvey Nut & Company. He came up with the idea for a new type of jelly bean—later called "Jelly Belly"—and asked The Herman Goelitz Candy Company to make a batch for him from recipes the Goelitz company created and developed.

Klein then rented a corner of Fossleman's Ice Cream in Alhambra to sell the new type of jelly beans. The first flavors were Very Cherry, Tangerine, Lemon, Green Apple, Grape Jelly, Licorice, Root Beer, and Cream Soda. Total sales for the first seven-day period was $44. The product was selling for $2 per pound, which was considered a very high price at the time. Klein convinced the Associated Press to write a story, arranging for friends and family to act as customers. The article caused sales to spike.

In 1980, Klein and his partner sold their interest in the Jelly Belly to The Herman Goelitz Candy Company, for $5 million, to be paid out over 20 years. Klein and his partner each received about $10,000 per month for 20 years, in exchange for their share of the Jelly Belly brand, including the trademark of that name.

Personal life

Klein's wife, Rebecca, works with him in their confectionery development business, Can You Imagine That Confections Inc.; his daughter, Roxanne, who studied business at the University of La Verne, also contributes to the business, such as coming up with the concept of 'Sandy Candy', which by October 2011 had made $1 million. The company operates from a factory in California.

Projects

In 2016 launched crowdfunding support page for "THE ORIGINAL COFFEE HOUSE BEANS. The combination of flavors delivers a taste mimicking gourmet coffee flavors. These confections have a conventional jelly bean center texture surrounded by the most imaginative flavors on the outside of the bean."