D. V. S. Raju

Datla Venkata Suryanarayana Raju (దాట్ల వెంకట సూర్యనారాయణ రాజు), better known as D. V. S. Raju (డి. వి. యస్. రాజు) (13 December 1928 - 13 November 2010) was an Indian film producer known for his works in Telugu Cinema and Bollywood. He was instrumental in shifting the Telugu film industry from Chennai to Hyderabad. He was the recipient of the Raghupathi Venkaiah Award, the Bhishma Award and the Padma Shri for his contributions to Indian cinema.
He served as Jury Member at the 15th National Film Awards. He was the Chairman of National Film Development Corporation of India (NFDC) and President of the Film Federation of India (1979-80). As NFDC Chairman, he was instrumental in co-funding the making of Richard Attenborough's Oscar-award winning film Gandhi. He had also served as Chairman of the State Film Development Corporation. He died on 13 November 2010 (Saturday) at the age of 82 years after brief illness. He is survived by his wife, a son and two daughters.

Early life and film craft

He was born on 13 December 1928 in Allavaram, East Godavari district, Andhra Pradesh. He went to Madras(now Chennai) in 1950 and established D. V. S. Productions banner. Made V.Venkatraman as Production executive in Film productions and made about 25 films including one award winning Hindi film Mujhe Insaaf Chahiye. He had produced some popular films, starring N. T. Rama Rao like Pidugu Ramudu, Chinnanaati Snehithulu etc. His few noted films are Jeevitha Nouka, Jeevana Jyoti, Chanakya Sapadham, Picchi Pullaiah. `Jeevana Jyoti' has won the Nandi award.

Filmography

Awards

• Andhra Pradesh Government honored him with Raghupathi Venkaiah Award in 1988.
• He was presented by Padma Shri award in 2001 by Government of India.
• He was awarded the Bhishma Award.