Alex Daly

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Biography

Alex Daly (born 1987) is a crowdfunding consultant and author.

Daly was born in Miami, Florida, where she attended Ransom Everglades High School. She graduated from Vanderbilt University, where she majored in Spanish, Philosophy Honors, and minored in Film Studies. After school, Daly interned at New York Magazine and Spin before working as as a fact-checker at WSJ magazine, and then as a production manager for documentary films.

Daly is the founder of Vann Alexandra, a New York City based consultancy focused on the preparation, promotion, and launch of crowdfunding campaigns on platforms such as Kickstarter and Indiegogo. The company also offers marketing and public relations services, which they refer to as "crowd relations."

To date, Vann Alexandra has raised over $20 million from 100,000 people worldwide. Notable clients include Neil Young, Eric Ries, TLC, filmmaker Gary Hustwit, director Griffin Dunne and producer Annabelle Dunne for the Joan Didion documentary, film production company Mr. Mudd for the Einstein on the Beach documentary, British journalist Eliot Higgins, Pentagram partner Marina Willer, and many more.

Daly is widely regarded as one of the experts in the crowdfunding field, having been dubbed "The Crowdsourceress" in 2013. In 2016, she was named a Forbes 30 under 30 in the Marketing & Advertising category.

Daly's first book, The Crowdsourceress: Get Smart, Get Funded, and Kickstart Your Next Big Idea will be published by PublicAffairs in March 2017.

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